Leave some room for strangeness.
A useful interface can still have a personality. The trick is knowing what should be unusual — and what should not.
The memorable part of a place is not always its biggest feature. Sometimes it is an unexpected colour, a line of type, or the way a familiar shape appears in an unfamiliar setting.
Keep the contract familiar
Navigation should not be a puzzle. Reading should not require learning a gesture. Motion should not ask for more attention than the content deserves.
Within those constraints, there is room for a great deal of character. A strong silhouette and a deliberate palette can do more than a dozen decorative effects.
Surprise the eye. Do not surprise the keyboard.
A reduced-motion version should feel designed, not abandoned. A narrow screen should have its own composition, not the leftovers of a larger one.
SOURCE / Original fictional text created for this design prototype.
This is not an imported article or a real board submission.
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